Commercial & Brand
Global Sales Leadership
Sunpal's localized experts bridge the gap between advanced manufacturing and regional market deployment. Our global sales directors deliver tailored PV and BESS architectures, ensuring strict regulatory compliance, optimized subsidies, and long-term project bankability across every continent.
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Alvin spearheads Sunpal's European expansion, specializing in utility-scale PV and BESS deployments. With over 12 years of industry expertise, he has successfully directed 300MW+ in renewable projects across Germany, Spain, and broader EU markets. By aligning bespoke energy architectures with the REPowerEU framework, he empowers top-tier EPC partners to secure vital subsidies and maximize project economics.
Alvin Chen
Sales Director - Europe
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Driving Sunpal's strategic growth across the U.S. and Canada, Cathy manages an annual portfolio exceeding $100 million in residential and C&I energy storage. With a decade of deep regulatory insight, she guides project developers through IRA (Inflation Reduction Act) subsidy optimization while ensuring all systems strictly comply with UL 1703 and UL 9540 North American grid standards.
Cathy Geng
Sales Director - North America
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Helen oversees Sunpal's MENA operations, expertly navigating the unique engineering challenges of high-temperature and arid desert climates. Her portfolio includes the landmark execution of a 500MW Solar + Storage project in Saudi Arabia. Offering localized Arabic support, Helen bridges the gap between royal public energy initiatives and Sunpal's highly resilient utility-scale solutions.
Helen Tu
Sales Director - Middle East
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Rita champions Sunpal's energy access initiatives across the African continent, specializing in rugged off-grid and microgrid storage architectures. Leveraging 7+ years of remote-area project execution, she has successfully deployed over 100 scalable BESS systems across Nigeria and South Africa, delivering cost-effective, continuous power to accelerate local economic development.
Rita Zhang
Sales Director - Africa
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Joye manages the rapidly growing distributed solar and storage markets in Southeast Asia. Executing over 200MW in annual installations, she serves 50+ premier C&I clients across Thailand, Vietnam, and neighboring regions. Joye's tailored microgrid solutions effectively counteract local grid fluctuations, ensuring stable, uninterrupted power and rapid ROI for commercial enterprises.
Joye Cheng
Sales Director - Southeast Asia
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Erina leads Latin American business development, aggressively expanding Sunpal's market share in Brazil, Mexico, and beyond to an annual volume of over $50 million. Possessing profound knowledge of local grid policies and import regulations, she provides dedicated Spanish-language engineering support, enabling rapid deployment and scalable growth for regional solar distributors.
Erina Li
Sales Director - Latin America
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Silvia spearheads Sunpal's global brand architecture and B2B inbound marketing strategies. With over 12 years of specialized expertise in the renewable energy sector, she orchestrates high-impact campaigns—from Tier-1 international exhibitions like Intersolar/ees to authoritative content marketing and Account-Based Marketing (ABM) targeting key commercial decision-makers. By leveraging deep intelligence on critical frameworks like the EU REPowerEU and North American IRA, Silvia amplifies brand exposure by 150% annually while driving R&D alignment and generating high-converting sales pipelines.
Silvia Wang
Marketing Director
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Daniel commands Sunpal's global digital footprint, bringing a decade of expertise in cross-border B2B digital marketing and lead generation. He engineers comprehensive online conversion ecosystems across major platforms, utilizing Alibaba International, targeted LinkedIn campaigns, and SEO-driven inbound traffic. Under his leadership as a Premium Supplier operator, inquiry-to-lead conversions surged by 35%. By growing our social community to over 500,000 professionals, Daniel ensures a continuous, high-quality pipeline that fuels our global sales networks.
Daniel Zheng
Operations Director
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Jolins bridges the gap between complex energy architectures and high-end brand aesthetics. With 12+ years in industrial visualization, he leads Sunpal's 2D creative and 3D modeling initiatives for our PV and BESS portfolios. His precision 3D component models—downloaded over 10,000 times by industry engineers—and immersive exhibition designs serve as essential trust-building assets that capture B2B buyer intent at global trade shows. Jolins' visual engineering translates intricate technical specifications into compelling, market-ready brand collateral.
Jolins Shang
Design Director
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Angelia brings over 8 years of PV industry experience, specializing in aligning product positioning with real project needs. She has coordinated 80MW+ of distributed solar projects across Southeast Asia, streamlining cross-functional delivery from quotation to commissioning. Known for her precision in system matching and client communication, she consistently improves conversion rates and project turnaround efficiency.
Angelia Zhang
Sales Director